PlayPlay (TF1 Program alum) just raised a €10 million Series A funding led by Balderton Capital with participation from Point Nine and Kerala Ventures. PlayPlay has earmarked the investment for the recruitment of new talent and for expansion into new markets including the US. The startup plans on expanding its team of engineers and creative developers to make its video creation platform even more intuitive than it already is.
PlayPlay’s video creation tool allows content marketers to easily produce engaging, high-quality video content – in the style of Buzzfeed, Konbini, and company – without any video editing skills. Brands including AXA, Heineken, and Orange use the tool to produce all types of video content including social stories, news summaries, company announcements, tutorials, and public information videos. PlayPlay currently has over 300 customers in 14 countries, producing 40 000 playplays every month. Rolling subscriptions start at €200/month for small businesses.
With mobile video consumption on the rise, increasing by 100% every year and expected to have grown 15 times higher than in 2017 by 2022, marketing teams are placing more importance on video content. On average, social media posts with video have 48% more views and are significantly more shared more than text and image content combined according to PlayPlay.
There is however a disconnect between these figures and the talent with the necessary editing skills amongst in-house marketing teams. There is also a limited number of online tools available with high-quality creative features and intuitive interfaces. PlayPlay aims to bridge these gaps to enable companies to create quality engaging content simply.
PlayPlay’s motion design technology and templates allow users to build videos from scratch, either with their own footage or by using PlayPlay’s library of stock photos and videos. Clips can be easily trimmed and moved via intuitive on-screen tools – there are no timelines or complicated edits to master – and animated text can be added to frames as simply as adding textboxes to a Powerpoint slide.
PlayPlay was built in 2017 by Thibaut Machet, former social media director at Eurosport, and former Eurosport colleagues, Aurélien Dayres and Clément Moracin. The team of communications professionals foresaw the potential in online video content with the rise of social media at their previous jobs. “Having seen, first-hand, the power video has for keeping people informed, entertained, and educated, we have created the kind of platform we dreamed about as comms professionals,” said Thibaut Machet, CEO and co-founder of PlayPlay. “Every step of the PlayPlay process combines our two fundamental company principles – the software must be easy to use and the results must be of the highest quality. Not every team has the budget, or the need, to use big design agencies when it comes to video creation. And with free or cheaply made editors, you’re typically forced to sacrifice quality for ease-of-use, or vice versa. PlayPlay hits the sweet spot. The beauty of the videos our customers produce is that they all look so bespoke and professional, you’d have no idea they were created on such a simple platform.”