Stonly (Future 40) raises $3.5 million to reimagine customer service

Stonly is part of STATION F's 40 most promising of the year and will expand into the US.

Stonly, that redefines help content with interactive step-by-step guides, just raised a seed investment of $3.5 million led by leading global venture capital firm Accel and including investments from Eventbrite CTO Renaud Visage and PeopleDoc founders Jonathan Benhamou and Clément Buyse. Part of Future 40, STATION F’s 40 most promising startups of the year 2019, Stonly plans to expand into the US with the opening of an office in New York. Founded by Alexis Fogel, previously co-founder of Dashlane, and Krzysztof Dabrowski, who met at Dashlane, the company is incubated in the ZenDesk Program at STATION F.


Launched in July 2019, Stonly’s platform enable companies to create easy-to-follow explanations without having to write any code. The solution provides interactive capabilities and can be embedded in a diverse range of online platforms, including webpages, user support software, help centers, CRMs, and blogs. Used by companies such as Dashlane, Devialet, EkWateur, Calendly, Malt and Happn to improve their support experience while lowering their costs, Stonly let these companies replace linear and static articles by interactive guides to better onboard and support their customers or train their support agents. Dashlane has seen a 25% decrease in tickets for their highest-volume issues using the product.

“In 2020, companies cannot afford to support their customers with linear, static, one- size-fits-all articles built with tools imagined last century. Our interactive, step-by-step format is the next generation of help content and it takes the experience from frustrating to enjoyable. There is no greater confirmation that we’re on the right path than our incredible customer results, but right up there is the signal that Accel has given us with this round and we couldn’t be happier to partner with them on this mission”, said Alexis Fogel.


With the raising, Stonly also announced the hire of David Rostan as Head of Revenue, including all of marketing and sales. Joining Stonly from Calendly, where he was the VP of Sales and Marketing, David will oversee the growth of the company in the US.