With teams spread across the planet and international expansion on every startup’s roadmap, understanding and working with cultural differences has never been so relevant as in today’s business world.
In this episode, we learn how to navigate cultural differences with Erin Meyer, author of “The Culture Map: Breaking Through the Invisible Boundaries of Global Business” and co-author with Netflix founder and CEO, Reed Hastings, of “No Rules Rules: Netflix and the Culture of Reinvention”.
Erin is also a professor at INSEAD, one of our partners at STATION F. Her work focuses on how the world’s most successful leaders navigate the complexities of cultural differences in a multicultural environment.
00:21 — Introduction with Roxanne Varza
01:14 — The concept of culture mapping
02:23 — Why is culture mapping important
02:52 — On the difference between France and the USA regarding feedback
05:31 — On giving presentations and eye contact in Japan
08:52 — How trust varies across cultures and influences the way we do business
13:22 — “The Eight Scales” in culture mapping: Communicating, Evaluating, Leading, Deciding, Trusting, Disagreeing, Scheduling, and Persuading
15:07 — The perception of culture as relative: working in France vs. the UK vs. India
16:38 — Where France falls on the culture map
21:08 — The cultural differences within Europe: France, Scandinavia, etc.
23:20 — On the US and China
24:33 — Cultural barriers in digital/remote communications
26:48 — On multicultural profiles
28:05 — Erin’s research and mapping methodology
29:56 — Erin’s advice for navigating cultural differences
31:42 — How Erin met Netflix founder Reed Hastings
32:58 — How Reed uses The Culture Map at Netflix
33:33 — On giving feedback at Netflix (US) vs. Singapore, Japan, Brazil
36:35 — The company culture at Netflix and Erin’s first impression
38:43 — Erin’s advice for companies starting out: “Freedom breeds innovations and process kills organizational flexibility.”