TikTok Shop opens new opportunities for Fighters Program

TikTok has long been used by brands and small businesses as a place to experiment with formats, messages and ideas, and to connect with audiences in ways that don't rely on traditional marketing playbooks. Since 2021, TikTok has been supporting STATION F’s Fighters Program, backing early-stage founders from a wide range of backgrounds, including those who don’t always have easy access to established networks.

With the launch of TikTok Shop in France in 2025, this collaboration enters a new phase. Our entrepreneurs can now turn content into a direct path to customers, going from idea to go-to-market faster than ever. The platform lets founders test, learn, and scale in real time, gaining visibility, market feedback, and growth tools that would normally take months – or even years – to build.

TikTok’s SOAR Program (Supporting Our Artisans & Retailers) will give Fighters concrete tools to scale: hands-on workshops, 1-on-1 mentoring, and opportunities to showcase their products directly to TikTok’s audience.

The timing also aligns with a strong moment for the Fighters Program itself. Our latest batch is our most selective yet, with over 500 entrepreneurs applying and only 12 startups selected – 40% of which are already generating revenue. With TikTok Shop, these startups now have a powerful new lever to accelerate growth and go-to-market execution.

If you’ve got a bold idea and the drive to make it real, the next Fighters Program powered by TikTok is waiting for you. Apply here.