STATION F welcomes Paris Saint-Germain’s new PSG Labs to campus

At STATION F, we’re lucky to work with some of the world’s biggest brands and leading corporations as our partners—the latest additions include tech giants like Huawei and Snowflake. But today is the first time in STATION F history that a football club is joining our community! And we could not be more proud that the club is Paris Saint-Germain (PSG)!

With over 500 million fans worldwide and dozens of leading players over the years, PSG is about far more than football. In fact, they’re also crushing it in women’s football, handball, judo, and even esports. And let’s not forget their cultural impact—collabs with brands like Jordan have turned PSG into a full-fledged lifestyle brand. In 2024, they opened the Paris Saint-Germain Campus, a top-tier training facility that’s redefining athlete performance.

Now, they’re making history again with PSG Labs at STATION F—their flagship innovation program and the first accelerator by a football club on campus. The goal? To back the most promising startups shaping the future of sports in three key areas: fan experience, stadiums & training facilities, and health & performance. PSG has already been making moves in innovation, launching a Web3 and AI hub in 2023, and now they’re doubling down. For SportTech startups, this is a huge opportunity—especially in a market expected to hit $42.6 billion by 2027. Earlier this year, PSG launched their first regional Lab in Doha, a major tech and research hub in the Middle East, which will provide unprecedented international opportunities as well. 

Startups in the program will get exclusive access to PSG’s expertise, infrastructure, and network—plus the chance to work on new technologies for the Parc des Princes and PSG’s training facilities. But beyond the tech, PSG’s global influence can help bring sports innovation into the mainstream, something we’re all about at STATION F.

We’re beyond excited to welcome PSG to campus and kick off this incredible opportunity for entrepreneurs. Want to be part of the game? Apply here before April 20th!