Pimster (Future 40, 2021) raises €2M to reinvent post-buying customer experience

Pimster just announced a €2M raise with Kima Ventures, LeFonds by FrenchFounders and business angels such as Thibaud Elzière (E-Founders), Frédéric Montagnon (Arianee) or Stéphane Levy (Labelium). Part of HEC program at STATION F and selected to be part of Future 40 in 2021, Pimster was launched at the end of 2021 by Baptiste Gamblin (CEO), Grégoire Galichon (COO) and Aubry d'Andoque (CTO).

The company is offering a SaaS platform that helps brands turn post-sale into a sustainable growth lever by reconnecting with their customers. The start-up guides users through the life of their product, from the product onboarding to the second life of the product, including maintenance and repair. Brands can interact and create customized content for each user. Pimster also helps brands get to know their consumers better by collecting a significant amount of unavailable data to personalize the experience and optimize conversion rates.

"When we explored companies' after-sales services, we quickly realized that more than 30% of after-sales tickets were due to a bad or non-reading of the instructions. Historically perceived as a cost structure, after-sales service is now a real growth lever for companies, particularly through the sale of spare parts, the personalization of the experience and consumer loyalty. It is to enrich and structure all of these brand/user connection opportunities that we founded Pimster”, explains Ba ptiste Gamblin, CEO of Pimster.

Pimster works with companies of all sizes, specializing in the fields of home appliances, wellness, mobility and intends to offer its services in many other sectors. The Brandt Group, Maison Berger Paris, Voltaire or SelfCare1 have already entrusted their manuals to the tech start-up. Thanks to this fundraising, the company intends to develop new functionalities to further revolutionize the post-sale process, to expand in Europe and to recruit new employees, especially in tech and sales.

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Watch Pimster’s pitch for STATION F’s Future 40, 2021: