STATION F and La Devanture open a pop-up space on campus (with Tesla inside!)

As many already know, STATION F campus goes much farther than the main building. We launched housing, known as Flatmates, in 2019 for 600 people. And as of last year, we started adding additional facilities outside of our main campus - which include a yoga studio, a podcast studio, bike repair workshop, smartphone boutique, California-style restaurant and bar, and medical office. And now a pop-up space as well.

The pop-up space, in collaboration with La Devanture, is situated right next to the entrance of the main building and is accessible to STATION F residents and the general public. The space is 100m2 and will host a variety of pop-ups, showrooms, photoshoots, testings, tastings, you name it!

Prior to running our pop-up space, La Devanture was actually a STATION F startup in the Founders Program. The team first joined STATION F in 2017. Today they help brands across France and Europe and operate more than 700 spaces.

The first brand that will be showcasing in this new space is none other than Tesla, who is taking over the space for two weeks. Visitors will find unique Tesla items (starting as low as €40), a Tesla vehicle to explore up close, and even a mini Cybertruck for kids. The idea is simple: experience Tesla technology in a fun, unexpected way - far from a traditional dealership.

In addition, Tesla offered an exclusive chance to try full self-driving (supervised, obviously!) around the 13th arrondissement in Paris to STATION F founders. Up to three people at a time were able to hop in for a ride. We are proud to host one of the first demos of this kind in Europe.

If you’re curious about launching your own pop-up with La Devanture, you can find more info here. For now, feel free to stop by and discover Tesla’s pop-up - which will only be available for the next 2 weeks!