Feels (Naver) raises 3M$ with investors like Blaise Matuidi to develop its Gen-Z dating app

Feels starts 2022 in the best possible way by announcing a 3M$ raise with Creator Collective Capital, Secocha Ventures, Diaspora Ventures and Business Angels including Alexandre Yazdi, the football player Blaise Matuidi and the former French Minister Eric Besson.

Feels, part of Naver program at STATION F, is a Gen-Z dating app without swiping or matching, created in 2019 by Daniel Cheaib, Madeline McKinnon, Laurent de Tapol, Ludovic Lapert and Romain Gallan. The ambition is to break the standards of relationships by defining itself as the anti-dating app. Users have to post 6 photos or videos before answering 3 funky questions and letting a friend answer an additional question to build a 20 seconds “story”. The app then invites its users to flirt and seduce by browsing the application according to their feelings and, -as they would do on social networks- react with feelsmojis.

“It's amazing what a series of content can tell about your personality, but that you can't express with just a biography. In a way, it replicates the spontaneity of real life, and you're often surprised by the charm of a person when you wouldn't have had that feeling if you'd only seen a photo with a biography”, says Daniel Cheaib, Co-founder & CEO of Feels.

Feels already has 1.000.000 users in France, most of them between 18 and 22 years old and plans to begin its expansion in the United States with this fundraising. “We have been focusing our efforts on product research and innovation until now. Today users spend an average of 40 minutes a day on the app. This fundraising will allow us to continue to innovate and above all to become a reference in a sector where users are constantly overwhelmed with advertising messages”, explains Daniel Cheaib.

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